Hampshire Sports & Prestige Cars

The Brief

Hampshire Sports and Prestige Cars are a family-run business, selling high-end sports cars by private appointment. They pride themselves on the levels of service they provide and the standards of cars they sell.

As part of their website re-design, and having noticed their competitors were doing the same, they wanted a brand film produced which tells their brand story, and helps build trust in them as a used car retailer.

The Solution

We spoke in detail with the business to get an understanding of who they are and what they do, as well as the key messages they wanted the film to convey. 

We took this information and turned the messages around into interview questions, with bullet point suggestions on the responses we wanted, in order for the interview to provide the backbone to our film. 

We filmed everything needed in 1 day, with the first half of the day spent gathering ‘beauty shots’ around their premises and their current car stock, and then the second half filming the interview and action shots on private roads. 

When filming an interview we make a specific point of ensuring the whole filming environment is as relaxed and laid back as possible, as in our experience, this is how to get the best responses from interviewees.  We also make a point of leaving the primary camera rolling throughout an interview as often some of the great cutaways – or even responses – can be gathered when we least expect it. 

We sent 5 different music tracks to the client from which to make their selection.

The edit itself was done by our editor with the most experience in automotive films, having produced numerous items of video for Top Gear and several prestige car brands.

A first edit was delivered within a week of shooting and after 3 rounds of amendments, the final version – plus 30 second and 60-second cutdowns for social – were delivered a week later. 

Ally & Mo Media very quickly understood our business, how we wanted to use video to help grow our reach on social platforms, and as part of our website refresh, and how we wanted it to help drive new business leads for us. Having not used video as part of our communications before, they helped us through the entire process and ensured we were comfortable with what would be produced and how we could use it. The filming itself was great fun and we were delighted with what was produced for us and the value it represented.

Richard Johnston, Founder & Director, Hampshire Sports & Prestige Cars

The Outcome

We produced a high-end brand film at a fraction of the cost that would be expected. This helps set Hampshire Sports and Prestige Cars clearly apart from their local competition.

The main film we produced now takes pride of place on the client’s homepage and they have come back to us on multiple occasions to say that they have had customers come to them purely because of the trust generated through the viewing of their brand film.

Cut down versions were posted to their social channels with unanimously positive feedback.

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