Linkedin Local Hart

The Brief

LinkedIn Local is a series of events organised at a local level, enabling professionals to ‘meet the people behind the profiles’ that they see on LinkedIn. We have been involved with setting up our own events within the Hart area. The events are informal and laid back, with no sales pitches.

A video of the first event was needed to not only give those that attend something to share with their networks, but to help promote future events.

The Solution

This event film required a very light touch.  We wanted the filming to be as inconspicuous as possible. We did not want the attendees to be aware they were being filmed, so we could capture the event in as genuine a manner as possible. 

We brought in a cameraman with minimal kit so he could move around easily, capturing the key parts of the evening such as location, arrivals, the interaction between guests, introductions, keynote speakers, closing. It was important that as many delegates were captured as well as this would encourage sharing of the film. 

The rushes were sent immediately once the event had finished to the editor, so the edit could be ready for the following day.

The music and graphics selected were true to the brand and tone created for this event and the completed video was live within 18 hours of the event finishing.

Rob and the team fully understood what was needed to create a short marketing video of one of our events. They came up with the idea to produce a reportage style video and delivered way beyond our expectations. The levels of creativity and professionalism were incredible and on the night we didn't even notice the cameraman was there. We also loved the double whammy of video and stills being produced in one session, by one guy! We have had so many positive comments and are very happy to recommend Ally & Mo Media to all who will listen!

Dan Campling, Co-Founder, LinkedIn Local Hart

The Outcome

We delivered a film of 60 seconds to enable it to work on all needed social platforms and the event website. It was posted the day after the event and viewed by almost 1k people on LinkedIn alone. This resulted in tickets for the following events being 50% taken with a month to go before the date of the event.

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