Rank Group – Mecca Bingo

The Brief

As part of their ‘Love Mecca’ 2022 campaign, Mecca Bingo sent their hosts from Mecca TV to visit their retail location in Thanet and speak to some of their players there. They wanted a suite of soundbites that could be edited into content for their social platforms, as well as for fillers on their Mecca TV broadcast.

There was a tight delivery deadline of 5 days, in order to be used on their Mecca TV broadcast that coming weekend.

The Solution

With the rushes we were given, we quickly whittled them down to the relevant sections and delivered rough cuts for the client to review. We selected the sections that best conveyed their desired key messages – fun, inclusive, celebratory – and added graphics and a music bed to make the content as engaging as possible.

The Outcome

Turned around in 5 days and with numerous re-edits, we delivered all the assets required in plenty of time to meet the deadline.

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