According to Hubspot, 72% of consumers would rather learn about a product or service through a video. Video marketing is one of the most powerful tools available to marketers today.
But there are multiple ways in which video can be used to amplify your marketing message, help you communicate your key messages and ensure you get a significant return on investment.
Video is all about telling a story, and whatever the message to be told, we pride ourselves on our ability to tell an engaging story to go with every message. Tell a story well and the viewer will have an emotional reaction to it. Get an emotional reaction from them and they will retain more of the content, increase their opinion of your brand and have better recall.
In fact!
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.Source