Trich Analytics – Theio Vitality Brand Launch

The Brief

Trich Analytics were launching their consumer brand called Theio Vitality at their new concession within a high-end department store in Paris. Based in British Columbia where the outdoors is so much a part of everyone’s lives and mentality, they wanted their origins to be front and centre of their film while highlighting the features of their service.

The film we produced needed to be high-end in its production values to ensure it resonated with their target clientele.

We were also required to produce versions with subtitles in French, Mandarin and English as well as the ‘clean’ original version in English.

The Solution

Using a combination of 4K library footage and originally produced footage and graphics/animation, we delivered a multi-purpose film which exceeded their expectations with the budget available. The detail of their service required some very specific animation effects to be added in post-production.

We worked with the multiple stakeholders across their business to ensure we met all requirements for the film, and delivered 24 different versions across multi-language subtitles and aspect ratios. Over 30 rounds of revisions were required as the brief evolved – all of which were accommodated and turned around by the required deadlines.

It was a real pleasure to work with Ally and Mo Media! Knowledgeable, creative and helpful is how I would describe Rob and his team. I would highly recommend them.

Jennie Christensen, Co-Founder and CEO, Trich Analytics and Theio Vitality

The Outcome

This is possibly our favourite film in our entire portfolio. Through the choice of music, pace of the editing, shots used and the grading applied, we helped not just communicate the details about what this product involves and who it benefits, but also the whole tone of the. This has helped Theio Vitality position themselves as a premium offering for potential clients.

The final film is used in-store, on their website and at events.

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