01252 755118

Imagine Events

Back to Case Studies

The Brief

Imagine Events a well-established exhibition space designer operating across the UK and globally, approached us with a common B2B challenge: effectively communicating their unique value proposition. Despite their impressive portfolio and experience, they struggled to:

  1. Showcase the scale and diversity of their projects
  2. Differentiate themselves in a competitive industry
  3. Demonstrate their extensive experience across various sectors
  4. Illustrate their capacity for handling large-scale, complex projects
  5. Convey the peace of mind they offer by managing all aspects of exhibition design

These communication gaps were potentially costing Imagine Events valuable opportunities with ideal clients who simply didn’t understand the full scope of their capabilities.

 

 

The Solution

At Ally & Mo, we specialise in crafting interview-based videos that attract new customers, build trust, engage workforces, and aid in talent recruitment. We immediately recognised that Imagine Events’ challenges could be effectively addressed through strategic video content. Here’s how we approached the solution:

  1. Branded Graphics Suite: We kicked off our partnership by creating a branded suite of graphics aligned with Imagine Events’ overall branding. This suite is used across all videos we produce for them, ensuring visual consistency and reinforcing their brand identity throughout their video content.
  2. Event Selection: We collaborated closely with Imagine Events to identify key exhibitions where they were designing stands for clients in their target industries. This allowed us to maximise the impact of our video content and maximise the value they got from our filming.
  3. Strategic Interviewing: Our experienced team conducted interviews with Imagine Events’ clients, asking carefully crafted questions to elicit powerful testimonials and showcase the company’s strengths.
  4. Showcase of Creativity: We captured the unique features of each stand, highlighting Imagine Events’ creativity, originality, and attention to detail.
  5. Minimal Disruption: Our skilled interviewers ensured minimal interruption to busy exhibitors, putting them at ease and eliciting positive, aspirational content – even in the midst of a hectic event.
  6. Comprehensive Content Package: From each event, we delivered a main promotional film, individual stand highlights, and client testimonial snippets, providing Imagine Events with a versatile suite of video assets.

Rob and his team at Ally & Mo are the best in the biz! They have become an extension to our team over the last couple of years, producing all of our video content. They are knowledgable, highly skilled and incredibly helpful. I would recommend them to any business looking to promote their work via video.

Carly Ralph, Operations Director, Imagine Events

The Outcome

The video content we produced has become a powerful tool in Imagine Events’ marketing arsenal, helping them to:

  • Attract their ideal clients by showcasing their expertise in specific industries
  • Differentiate themselves through visual demonstrations of their creativity and capabilities
  • Leverage client testimonials for third-party validation of their excellence
  • Pre-qualify inquiries by clearly communicating the scale and complexity of projects they handle

By transforming Imagine Events’ ability to communicate their value proposition, we’ve helped them connect more effectively with potential clients, showcasing not just what they do, but the impact they have on their clients’ success.


Previous

Next

Corporate
Video

Event
Video

Video
Marketing

Animation

Edit
Suite

Let's talk

We'd love to discuss your next video project!