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Layered Reality – Elvis

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The Brief

Layered Reality™ combines the latest digital technology (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create a unique immersive experience that is truly memorable.

Layered Reality announced the global licensing rights for the world’s first Elvis immersive experience. Their goal was to have the most successful, all-reaching sell-in possible and in addition to written copy (press release), they wished to create a strong visual and audio asset package to run the story in whatever format a journalist needed so they could maximise coverage opportunities. This was hugely successful, and they wanted to create a video showcasing the very best of our PR results to support their investment objectives.

 

The Solution

The pacey, punchy promo was produced, highlighting the impact of their campaign and the sensational results it achieved.

With assets from the coverage that encompassed media across broadcast TV, radio, nationals, internationals, consumer, regional including London, industry and more, we were able to collate and curate the resources which showcased their results. This included bringing to life key sections of CEO Andrew’s broadcast interviews and included online and print coverage to demonstrate the high number of pieces and key titles Layered Reality featured in. This was all packaged with bespoke graphics to match their branding and music that defined the Elvis era.

The Outcome

Within a week Layered Reality had a structured and engaging asset that they could take to investors and ignite excitement in potential backers.
Specifics on the results of investor conversations remain confidential, but we are confident the videos were well received.


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