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Interactifs UK had a challenge that many training providers face: how do you sell something as personal as communication skills training without being able to demonstrate it properly?
Their potential clients typically represented two perspectives:
Senior leaders who had experienced the training themselves and were trying to champion it within their organisations
Decision-makers who needed solid evidence before investing in the programme
They needed content that would bridge this gap – converting enthusiastic advocacy into concrete approval. But capturing the essence of interpersonal skills training on camera? That’s where it gets tricky.
When your business revolves around human interaction, your video content needs to reflect that authenticity. We knew standard corporate shots of people in meetings wouldn’t cut it.
Instead, we created a suite of video content that brought their story to life:
Here’s where our approach made the difference:
After seeing examples of their work and the approachable way Rob and his team interact with their clients, we worked with Ally and Mo on our corporate video content. Professional, adaptable, cooperative and collaborative - the whole team have been prompt in turning requests around and giving fantastic advice.
Sarah Hanson, Managing Director, Interactifs UK
The result? A content suite that does the heavy lifting in Interactifs’ sales process:
But perhaps most importantly? Everyone who appears in these videos actually enjoyed the experience. (Yes, even the camera-shy ones!)
Want to turn your reluctant staff into authentic brand ambassadors? Let’s chat about how we can help showcase your company’s true personality on camera.
We'd love to discuss your next video project!