Interactifs UK

The Brief

Interactifs UK had a challenge that many training providers face: how do you sell something as personal as communication skills training without being able to demonstrate it properly?

Their potential clients typically represented two perspectives:

Senior leaders who had experienced the training themselves and were trying to champion it within their organisations
Decision-makers who needed solid evidence before investing in the programme
They needed content that would bridge this gap – converting enthusiastic advocacy into concrete approval. But capturing the essence of interpersonal skills training on camera? That’s where it gets tricky.

The Solution

When your business revolves around human interaction, your video content needs to reflect that authenticity. We knew standard corporate shots of people in meetings wouldn’t cut it.

Instead, we created a suite of video content that brought their story to life:

  • A punchy ‘About Us’ film that quickly communicates their unique approach
  • Two compelling case studies (including one with Wavestone) that showcase tangible results
  • Twenty engaging social media snippets featuring both their expert trainers explaining their methodology and satisfied clients sharing their experiences

Here’s where our approach made the difference:

  • We turned nervous participants into natural storytellers through our three-step comfort process
  • Our pre-filming content meetings helped extract the most powerful messages that needed to be in the films
  • Our relaxed filming style caught those genuine “aha” moments that demonstrate the training’s impact

After seeing examples of their work and the approachable way Rob and his team interact with their clients, we worked with Ally and Mo on our corporate video content. Professional, adaptable, cooperative and collaborative - the whole team have been prompt in turning requests around and giving fantastic advice.

Sarah Hanson, Managing Director, Interactifs UK

The Outcome

The result? A content suite that does the heavy lifting in Interactifs’ sales process:

  • Training alumni now have compelling evidence to share with their colleagues
  • Budget holders can see concrete examples of the training’s impact
  • Potential participants get a genuine feel for what to expect

But perhaps most importantly? Everyone who appears in these videos actually enjoyed the experience. (Yes, even the camera-shy ones!)


Want to turn your reluctant staff into authentic brand ambassadors? Let’s chat about how we can help showcase your company’s true personality on camera.

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