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HR Dept | Franchising 2023

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The Brief

The HR Dept is the UK’s largest franchise network of HR professionals providing outsourced HR support. Each licensee operates their own business in the local area, but the HR Dept Central Office is always on hand with tools to provide the highest levels of support. Their business also incorporates H&S Dept, who provide external Health and Safety support across the UK.  

They required a large selection of videos to help attract new licensees, as well as illustrate how their franchisees operate, and the support they provide locally to their clients.  

The goal was to provide assets that both the central business, and all of the licensees could utilise.  

The Solution

All of the videos we created were driven by interviews with HR Dept staff (both at their central office in Bristol, and franchisees across the UK), as well as with some of their end clients for Case Studies.  

Soundbites from interviews were used to communicate all key messaging, but they were supplemented with cinematic B-roll footage to illustrate points being made.  

All interviews were filmed using multiple cameras to provide a variety of angles for our edit, and B roll was filmed using high-end cameras, lenses – and even drones.   

The videos were intended to be friendly, upbeat, and professional in tone to get across the company’s customer-focused and honest attitude, as well as their capacity for fun. 

We provided a two-person crew for all shoots (Producer and Camera Operator) and all content was filmed across 5 filming days.  

 

 

We worked with Ally & Mo Media on a summer project to showcase how we work with clients and life as an HR Dept franchisee. The team were fantastic from start to finish. Rob & Ross were due to fly to Inverness to meet me to film the following day but their flight got cancelled last minute. They were both quick to pick up a hire car and drive from London to Inverness which meant travelling through the night to be there ready for a full day of filming! I was so grateful. Being recorded isn't natural for most people but Rob and Ross did a great job at making everyone feel comfortable. Josh was so patient and helpful when it came to editing the videos - nothing was too much trouble. Overall, I am so happy with the final videos and loved working with the team. If you're looking for videos for all your content marketing and communications needs, I couldn't recommend this team enough.

Briony Kloet, Senior Relationship & Marketing Co-Ordinator, The HR Dept

The Outcome

The HR Dept was provided with a suite of over 60 video assets including main edits and cutdowns for socials at different aspect ratios – clean and subtitled.  

These assets are scheduled for use across their Central business as well as by franchisees over the coming months.  


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