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As with all our projects this began by a ‘deep-dive’ so we could understand not just these products, but the business as a whole. What was heir offering, what differentiates them from their competition and what do clients like best about them. Once we then got into the details of the features of the courses to be profiled, we then had additional company information we could weave in to the messaging.
Working to the budget required, it was agreed early on that the films would need to be a combination of stock footage and on-screen copy to illustrate the key features of the different courses. With this in mind though, we wanted to ensure the films were engaging for viewers though and so looked at ways we could create a graphical template in After Effects that could form a template going forwards.
We drafted scripts for each film for the on-screen copy that minimised the word-count as much as we could, but retained all key messaging. After back and forth with the client, we then got to work on the first film.
More time was spend ensuring we got the first film exactly as the client wanted, as this would then form the basis for the other films going forwards. Once we got to this point we then progressed on to the others.
On the final versions, we also delivered alternative versions with amended branding on them so that the films could be used by the course creators, as well a the platform providers.