Interview-based videos: what are they and how can they be used?

We’re not going to treat our readers like imbeciles – you know (and we know you know) that video content is becoming a must for successful content strategy. However, within the vast genre that is ‘video’ there are a huge number of different forms, techniques, styles and concepts. So, where to start? What works for one brand won’t be ideal for another and there are no set rules. Ultimately, we’re video experts at Ally & Mo, but you know your business. So in this article we’ll look at interview-based videos, when they work well, and how to get them right. Then you can decide if this is the right path for you!

What are interview-based videos?

Interview-based videos typically involve one or more individuals sharing their thoughts, experiences, or expertise on a particular topic. These videos can vary in length, from short clips to in-depth discussions lasting considerably longer. Our advice for most marketing videos is to stick to around 2-5 minutes. Audiences have notoriously short attention spans! Don’t forget that you can have different edits of the same footage to use in different scenarios or platforms. The key is to maintain a format that suits the content and keeps the audience engaged.

Script and flow

While some interview-based videos follow a strict script, others take a more casual approach with guided questions. A well prepared interviewer ensures a smooth flow, keeping the conversation relevant and insightful. Having a loose script or a list of key points can help keep the discussion on track without losing the authenticity of spontaneous dialogue. Don’t forget that the edit will be crucial, so don’t worry if things go on a bit!

Context shots

Including context shots or B-roll footage can enhance the narrative and provide visual interest. These shots might include scenes related to the interview topic, such as a workplace, product shots, or relevant events. Context shots not only break the monotony of a static interview but also add depth and context to the story being told.

What makes interview-based videos engaging?

One of the main reasons interview-based videos are engaging is the authenticity they bring. Hearing real opinions and experiences from actual people resonates more with viewers than scripted or staged content. This authenticity fosters a deeper connection with the audience, making the content more relatable and trustworthy. There are other practical things you can bear in mind to keep your videos engaging:

Clear messaging

Interview-based videos allow for clear and concise messaging, so make sure that your preparation supports this with a planned structure and bullet points. Clear messaging is crucial for effective communication, especially in marketing and branding.

Building trust

Trust is a critical component in any business relationship, and interview-based videos excel at building it. Featuring real people from within your organisation or industry experts helps humanise your brand. Think about consistency if you’re making multiple videos as this helps too. 

Humanising business

Interview-based videos put a human face to your business, making it more approachable and relatable. Be clear about who your interviewees are, with names and job titles, even context shots showing them in their work environment. This human element is key to fostering loyalty and long-term relationships with your customers.

Accessible dialogue

The use of first person dialogue in interview-based videos creates an intimate and engaging experience for viewers. It feels like a direct conversation, making the audience feel involved and valued. This personal touch can significantly enhance viewer engagement and retention.

Connection

Seeing a person’s face while they speak adds a layer of communication that text or audio alone cannot achieve. Facial expressions, eye contact, and body language all play a role in conveying emotions and sincerity. This visibility helps establish a stronger connection with the audience.

How to use interview-based videos

So, what are the functions that interview-based videos are ideal for? Clearly there are areas where an interview offers the best way of communicating a message over other video formats.

Employer branding

Interview-based videos are an excellent tool for employer branding. Featuring employees discussing their roles, experiences, and the company culture can attract potential candidates and showcase what makes your organisation a great place to work. Authentic employee testimonials can be far more persuasive than written descriptions.

Social media

Social media platforms thrive on engaging and shareable content. Short, impactful interview-based videos can capture attention quickly and encourage social sharing. Whether it’s a snippet from a longer interview or a standalone piece, these videos can significantly boost your social media presence.

Internal communications

Internal communications can also benefit from interview-based videos. They are a great way to share important updates, celebrate achievements, and foster a sense of community within the organisation. Seeing and hearing from leadership teams or colleagues can make internal messages more personal and impactful.

Convey a mission

Interview-based videos are a powerful medium for communicating your organisation’s mission and values. Featuring leaders or passionate employees discussing the company’s vision can inspire and motivate both internal and external audiences. This emotional connection can be a driving force behind your brand’s success.

Explain a product or service

Launching a new product or service? Interview-based videos can effectively introduce and explain its features and benefits. Hearing directly from the product developers or early users adds credibility and can help potential customers understand the value proposition more clearly.

Expert insights

Industry experts or thought leaders sharing their insights and passion for the field can be incredibly engaging. In this way, interview-based videos are an ideal format for staying relevant. Interview-based videos addressing current issues or industry trends can position your brand as a thought leader and a knowledgeable resource for current information. 

Interview-based videos are a versatile and powerful tool within a good content strategy. The form is engaging, fosters trust in a brand, and can be easily edited to work well on a range of platforms. They are ideal to complement other video formats too, so don’t think of them as a stand alone option. At Ally & Mo we’re experts in the high quality filming and editing of interview films to give you a fantastic library of content to use for years to come. Get in touch to learn more!