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Stretching your video marketing budget can seem like a daunting task, but with a little planning it is possible.
First, try to plan ahead. If you can commit to producing multiple videos, the cost per video will decrease dramatically.
Next, consider what you are looking to achieve, and therefore what type of video you would like to create. A corporate video production will obviously be more expensive than a simple video blog post, so be realistic about what you can achieve given your budget.
Once you have an idea of the type of video you would like to create, start thinking about what might be involved. What might you want to include? Where will you film? Are there any graphics or animation that you would like to include? Once you have a good understanding of what you want to achieve and include, you can start to get quotes from video production companies.
Be sure to get a few different quotes to ensure that you are getting the best possible price for your video – but be sure you’re comparing like for like (this is why having a good clear brief will always help).
Finally, don’t forget to factor in the cost of marketing your video once it is complete. Creating a video is only half the battle – making sure people actually see it is just as important! By following these steps, you can create a video marketing strategy on a budget that will help promote your business or product.