What is a Corporate Video Used For?

Wednesday April 7, 2021

It might sound like a simple question, but it’s one that gets asked a lot.

We’ll start by giving a very short answer:

A corporate video can be used for the communication of any corporate message, either internal or external.

End of blog post, right?

It could be, but we thought we’d go into a bit more detail and give a few more comments and ideas for how it can be used. After all, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Company Promo

Probably the most obvious type of corporate video. This is the video where you tell prospective clients what makes you/your company/brand/product/service so good, and what differentiates you from competition.  It adds authenticity and personality to who you are and does THE most important thing of all – builds TRUST.

You can also use a company promo to fend off possible objections potential clients might have.  This doesn’t mean you need to highlight them, you can just cover them off in the messages you convey in your video.

As with all videos, it’s about telling a story. Your potential clients have a problem, you offer a solution, and they will be better afterwards.

Product Launch

Whatever your product or service, a launch video engages with people like nothing else can. It presents the subject in the exact way you want it to be seen and gives a promotional asset that can be posted, hosted and shared. It helps bring the product to life for existing/new customers as well as helping to explain it in more detail to your own staff.

Such a video is one of the best ways you can make your product or service stand out from the crowd.

Case Studies

These are possibly THE best way to help build trust. But the key point to remember is that they must be genuine. I’m sure every company has had positive feedback from previous or current customers; Case Study videos are about capturing this positive feedback on video.

Case Studies help potential clients to understand how you can help them. They see other people in their situation with problems, then see how those problems were solved, and how much better off they were afterwards.

Again, it’s all about building trust and authenticity – two key factors in helping build a potential client up to be sold to.

Product Profiles/Explainers

Chances are, you’ve probably got quite a lot of different products or services available for potential clients.

Product Profile films give you a bit more time to go into more detail about what these are and how they can benefit potential clients. Putting these additional details into smaller bite-size videos means you don’t bore those for whom they’re of no interest, but they’re there for those that want to find out more details about products/services relevant to their needs.

Events

Whatever type of event it is (internal, promotional, invite-only etc.), creating a video of the event has several benefits.  It not only allows those that attended to have a memento to remember the event and share with their peers, but it also helps promote it to potential attendees of similar future events.  These videos don’t need to be over-complicated, but they’re a great way to capture the atmosphere and tone of your event in a way that photos and written reports simply can’t.

Keynotes

As we start to transition back from the COVID-19 restrictions we’ve all been living under, gathering large groups of people together is still going to be difficult. Often you have important messages to deliver, both to customers, and also your staff. This can be done in an engaging and authentic way with video. Some of the methods used will be similar to production of a TV show (smaller budget though, don’t worry) and with a background in TV, we’re great people to speak to about such productions (wink wink).

Virtual Tours

On the same vein as the above, showing people around your office/hotel/conference centre/school/anywhere else is still going to be difficult for some time. As an initial short-term solution, a lot of companies used mobile phones or other simple methods for such tours, but as they’re going to have more longevity than originally thought, having these professionally produced helps to elevate your brand and product/service.  You can also introduce interactive elements to further build engagement.

Internal Communications

Now this is the one for which we feel video is massively underused. I suspect there is not one person out there who, at some point in their career, has received dull written communications from their company in the form of an email, PDF, Powerpoint or other such unimaginative methods. And I’d also hazard a bet that the majority of people have ignored these as they know they’re boring, or if they’ve read them, they’ve remembered very little.

Well what if they were sent as a simple, engaging 2 minute video? (okay, maybe longer or shorter but you get the message) Yep – you guessed it, more of the information would be consumed and retained. And that means you don’t have to tell your staff the same thing again and again which is surely good news, right?

Our list isn’t exhaustive, but it’s a start. Essentially, if it can be written down, it can be presented as a video instead.

And if it can be delivered as a video, well, you know who’d love to talk to you about it…..

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text – so using video surely makes more sense?

 

 

 

 

Photo by Sam Moqadam on Unsplash
1.  Insivia
2. Zabisco