5 Ways To Make Your Corporate Vlog Better

Monday June 7, 2021

With the mobile phones that are on the market these days, almost everyone has a really good quality video camera in their pocket. This means filming your own content to go on platforms like LinkedIn and Instagram is accessible to everyone.

But once you’ve filmed your own ‘corporate vlog’, how can you make this video look better? There’s all kinds of consumer editing software available these days, from the likes of iMovie and Adobe Premier Rush, to Camtasia and Lightworks. Some of these will also come with access to things like free music and graphics templates for you to use. These are generally very user-friendly, with all kinds of features to help you.

But what do you want to do with your video to really make it stand out? We’ve got 5 ideas that we think might help.

  1. Add an animated logo to the end of your video. These can be relatively straight-forward to have produced. Once you’ve got them, you can also add a call to action to accompany it, to give a real purpose to the video you put out. You can also track any leads that come from it and better understand the ROI you’re getting.
  2. Add some on-screen graphics. These can be used yo give names and job titles, reinforce key points being made, add contact details – anything you want to highlight.
  3. Consider adding music.  Adding a bit of background music can often just give your video a bit more of a professional feel. Some of the editing software mentioned will allow you to improve any background or ambient noise that there may have been while you were recording,. This, combined with the addition of some appropriate (be careful what you choose isn’t too distracting!)  music, can really make a difference.  A small tip though – make sure you adjust the volume level of the music though so that it doesn’t drown out what’s being said!
  4. Add subtitles. More than 75% of video viewing worldwide is done on mobile devices. And 83% of consumers watch videos on mobile devices with the sound off, plus 80% of consumers are more likely to watch a video if captions (subtitles)  are available.  It’s easier than ever to add subtitles to your videos, with some platforms offering automated subtitles when you upload, and other companies like Rev.com offering very competitive prices for transcribing. It’s definitely worth doing.
  5. Improve the colours. When we make our full-scale corporate productions, they will always go through a process called ‘grading’. This is where the colours are tweaked to be the best they can be – much like a filter on something like Instagram. Colours can also help you get the right tone of the video. Again, some of the editing software mentioned will allow you to play around with various aspects of the colours so have a play and see what you think.

So there it is – 5 ideas to add some polish to your videos.

If you need any more tips – or indeed if you would like us to take the above work off your hands for you – do get in touch. We’re always happy to pass on ideas and advice.

 

 

Photo by Peter Stumpf on Unsplash