We’ve said it before – video content should not be about selling. They’re about telling a story, building brand affinity, and most importantly – building trust. The cumulative effective of these objectives will be that selling to that person watching your video content will be much easier when the time is right.
But people still say to us “what can I make videos about?” There are obvious topics like company promos and product launches, but we thought it might be a good idea to give you some more ideas. So here’s our list of 20 ideas for corporate videos:
- Company Promos. Exactly what it says on the tin – a video to promote your company. Who are you, what do you do, what problem to you help people solve, and why are you better than anyone else doing this?
- Product Launches. Launching a new service or product? Videos are a great way to tell potential consumers about the features and benefits in an engaging and memorable way.
- Product Profiles. It doesn’t just have to be new products that get the video treatment. According to Wyzowl, nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video. So what’re you waiting for?
- Staff Profiles. Yes, some staff will say they hate being on video, but these can be a great way to not only introduce staff (new and existing) to their colleagues, but also to help potential clients know more about who works for you – which in turn builds trust!
- Office Wellness. More vital now than ever. The most important people to tell about this is obviously your staff, but why not tell people externally what you do to maximise the wellness of your staff?
- Green Policy. Some companies may not do business unless you have one, and unless certain elements are part of it. So make a video about it, ensure you have a robust and practical Green Policy – and then tell everyone about it by creating a video!
- Pricing Info. Some people thinking talking about money is vulgar. Not us (look at our guide to how much video costs). What’s pretty much the first thing you look for when you go to a website to learn more about a product or service? That’s right – you want to know how much it costs! So why not make a video about? You can even help potential clients by telling them what’s likely to make things cheaper, and what’s likely to make them more expensive (like we did here)
- Website Walk Through. Help people navigate your website by showing them a short video on everything they can do and find out about on the site.
- Events. If you’re holding any events, why not create a video via which not only those that attend can remember it, but you can use it to promote other similar events in the future? (Here’s one we made earlier. And another one)
- Company History. Telling people who you are, where you come from and why you do it is one of the strongest way to build trust. It’s a great basis for telling a story and can be adapted to all kinds of video styles.
- Keynotes. If your Executive Team (or anyone for that matter) have a message to get out, video is one of the most engaging ways to do it. Whether it’s to remain within the company, or go external, according to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- Corporate vlogs. As everyone is aware, more and more people are using personal video blogs (‘vlogs’) as a way to post information on sites like LinkedIn. The algorithms on these sites favour video, meaning more people will see your post. So get filming!
- ‘How To’ Videos. These can be to both help customers who’ve already bought from you, and to engage and inform those considering buying, to show how easy and beneficial your product or service is to work with. They can also be used to help navigation of your website as we touched on earlier.
- FAQs. As we said earlier, people retain far more information when it’s delivered via video, so if you do all your FAQ’s as videos, and make them searchable, this not only helps build trust, but it adds personality to what you’re doing.
- Industry Tips/Thought Leadership. You and people in your business ARE experts at what you do. So why not share that expertise? It doesn’t have to be (and probably shouldn’t be) telling people which of your products to buy, as people will see through that. Instead, think about what tips you can pass on that will benefit consumers in your industry. Because guess what sharing these tips will do? Yep – they will build trust!
- Journals. These can be different to the ‘corporate vlogs’ we mentioned earlier, in that you can use video to just do weekly updates for staff or clients. These can then form an archive of content.
- Office Guide/Intro. Show people what your office looks like via a guided video tour. Or even make it a more practical – show people where to go when they arrive, where to park, where reception is etc.
- Office Pets! Yes we know, this is a bit left-field, but who doesn’t love an office pet? And what can help add personality to your business more than a slightly tongue-in-cheek introduction to your office pet/s?
- Kit/Software/Service Reviews. These shouldn’t be reviews of your own products, but is there any kit, software or service that are used commonly in your industry or even across multiple industries? Why not create an honest (but respectful) video review? These make for great social video content and once again, build an affinity with your company, and elevate their position as a thought-leader and expert.
- Internal Comms. Such a wide area, but how many times have you received a PDF or Powerpoint from HR about some new policy or procedure, and proceeded to either delete it, or scan through it and retain almost none of its contents? Well what if that came to you as a well-produced, engaging 60-second video? You’d be far more likely to watch it, and as we said earlier, you will retain far more of its contents than if it’s sent as text.
Well there it is; that should give you some ideas for video to get going with! If you want to have a chat about how to bring any of these to life, of course get in touch.