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We started by getting under the skin of their business and the solution they provide – who can they help, how and what makes them better than their competitors. We need to understand what the ‘point’ of the videos are in order to ensure the content leads them in this direction.
We spent 2 days filming with them – one at their office, and the second with their client (Northern Rail). On both days we filmed multiple two-camera interviews in varied settings, maximising the volume of content they got for their budget. We also filmed significant amounts of cinematic B Roll (aka ‘Beauty Shots’ to illustrate the points being talked about) to add quality, depth and detail to their final films. This was combined with existing library B Roll that both Razor Secure and Northern were able to give us access to.
All of this was then wrapped up in a suite of engaging videos, simplifying their messaging and using on-brand graphics to ensure a professional and consistent styling to the final products.