How Much Does a Brand/Corporate Promo Video Cost?

Friday December 4, 2020

A well-produced brand or company film can create or increase loyalty and recall in both existing and new buyers. Whoever you are and whatever you’re selling, we will help you tell a story through high-quality well produced video content.

But how much does it cost?

In all honesty, every project has a different fee attached as no two briefs are the same. This page will give you an idea of where your ideas and requirements sit on the cost scale.

Please get in touch with us to discuss your requirements and get a tailored quote.

Here are some indicative price ranges for three different options.

Basic (£3k – £5k)

Would include some of the following:

  • 90 – 180 seconds
  • Based on interviews, voiceover or on-screen copy to drive key messages
  • 1-2 cameras + operators
  • Up to 1 day filming.
  • Music license.
  • Up to 2 rounds of amendments
  • Subtitles in original language
  • 1-3 cut-down versions
  • Budget options for stock footage if needed.
  • Animated logo and name credit ‘lower third’ graphics but no other animation or graphics.

Standard (£5k – £10k)

Would include some of the following:

All as per ‘Basic’ plus

  • 90 – 300 seconds
  • Still driven by interviews, voiceover or on-screen copy to drive key messages
  • 2-3 cameras + operators/assistants.
  • Copywriter
  • Increase in quality of cameras and lenses used.
  • Gimbals, motorised camera sliders etc.
  • More experienced editors.
  • Hair and make-up
  • Autocue
  • 2-3 days filming
  • 2+ locations
  • Multiple cut-down versions
  • Music licensing for all versions.
  • Premium stock footage if required.
  • Translations into other languages and subtitles in those languages.
  • Scope for more use of simple 2D graphics and animation.
  • Basic colour grading
  • Basic audio mixing

Premium (£10k – £35k+)

Would include some of the following:

All as per ‘Standard’ plus:

  • 60+ seconds
  • Larger crew – camera operators, sound technician, lighting technician, runner etc.
  • Director/Director of Photography with more commercial experience
  • Drone filming/aerials
  • Feature-film standard cameras and lenses.
  • More complex camera rigs, tracks etc.
  • Multiple filming days
  • Multiple locations
  • Potentially international travel
  • Studio/location hire.
  • Editors and animators with commercial/broadcast background and experience.
  • 2+ days filming
  • Additional animation
  • 1-2 actors or models
  • Allowance for clothing for actors/models
  • More complex colour grading
  • More complex audio mixing
  • Using commercial music tracks.

What increases cost?

  • Multiple cameras
  • Studio/location hire
  • Additional kit hire – lighting, tracks, jib etc.
  • Specific camera rigs – e.g. filming of vehicles.
  • Specific niche experience needed for crew – experience TV commercial directors etc.
  • Multiple filming days
  • Any stunts.
  • Road closures
  • Drone filming – we only use experienced drone cameramen, not simply drone operators.
  • Setting up of multiple interviews in different locations
  • Additional crew – the more people there are, the quicker it can be to set up. This is useful if – for example – you are filming at an expensive location with limited time there.
  • Set design and props
  • Having to work around restricted access at a location.
  • More complex animation, graphics or 3D motion graphics.
  • Uncertain brief
  • More amendments.
  • Voiceover recording – studio hire and talent.
  • More actors or models.
  • Different clothing options for actors/models.
  • Use of commercial music tracks.

What decreases cost?

  • Single filming location
  • No interview/s needed
  • Free locations
  • Unrestricted location access.
  • No animation
  • Very specific brief
  • Less amendments.
  • The more company or brand promotional films you commit to, the lower the cost per film is likely to be.

Here are some examples of corporate promotional films we’ve produced recently: