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In the age of attention spans measured in milliseconds, simple text just doesn’t cut it anymore. To truly capture your audience and rise straight to the top of the search results, you need video. While your audience is busy watching, a secret force is working away in the background: SEO (Search Engine Optimisation).
Beyond just being entertaining and informative, video content is a powerful method for boosting your website’s search engine ranking and driving organic traffic straight to your company. Here’s how:
1. Add Engagement with Snippets and Video Carousels:
Search engines love diverse content, and videos are the Rolls Royces of web content. Google, the undisputed king of SERPs (Search Engine Results Pages), rewards websites with video content by displaying snippets and even featuring your videos in coveted video carousels. These grab user attention, increasing click-through rates by 41%, and with those clicks come higher rankings in search engines.
2. Dwell Time:
Videos are amazing for engagement, captivating viewers and keeping them glued to your site. The average user spends 1.4 times longer on a page with video, according to a Wistia study. This extended dwell time tells search engines your content is valuable, pushing you further up the SERP ladder.
3. Backlinks:
Studies show that content with video is 52% more likely to be shared than plain text which translates to more backlinks. Imagine other websites, impressed by your captivating video content, linking back to you, showering your site with SEO goodness.
4. YouTube: Your ‘Other’ Search Engine:
Host your videos on YouTube and embed them on your website, then watch as they get sucked into the YouTube vortex, racking up views and boosting your website’s visibility in search results. Studies show that videos ranking in the top 10 of YouTube search results also rank on the first page of Google, blurring the lines between platforms and propelling your website to SEO stardom.
5. Optimise, Optimise, Optimise: Keywords, Transcripts, and Meta Descriptions:
Don’t let your video’s SEO potential be silent. Add relevant keywords throughout your video titles, descriptions, and even transcripts, making it easier for search engines to understand your content. Remember, meta descriptions are like movie trailers for your video, so craft enticing snippets that pique user curiosity and drive clicks.
6. Consider Devices: Reach Mobile-First Audiences:
Videos are the perfect companions for smartphone screens, where over 55% of internet traffic originates. Optimise your videos for mobile viewing, ensuring seamless playback and captivating even the shortest of attention spans. This mobile-first approach not only caters to the majority of web users but also sends a positive signal to search engines, who prioritise sites that cater to the dominant browsing experience.
7. Share: Amplify Your Reach:
Videos are social media magnets. Share your video content across platforms like Facebook, Twitter, and LinkedIn, leveraging their built-in audiences to reach a wider net of potential customers and organic traffic. Engage in conversations, respond to comments, and build a community around your video content. Remember, social media buzz isn’t just for vanity metrics; it can also influence search engine algorithms, giving your SEO a social media boost.
Video content is no longer a luxury, it’s a necessity. By harnessing its SEO potential, you can transform your website from a tumble-weed landscape to a vibrant, search engine-loved hub of engagement. So, if you want to take your website’s SEO to the next level with video, get in touch today!
https://www.contentcreatures.com/what-is-the-value-of-adding-video-to-your-seo-strategy
https://wistia.com/learn/marketing/video-time-on-page
https://www.dash.app/blog/video-marketing-statistics
https://backlinko.com/how-to-rank-youtube-videos
https://explodingtopics.com/blog/mobile-internet-traffic