Let's talk
We'd love to discuss your next video project!
Corporate video isn’t a catch all term nowadays. Tell someone you’re making one and they’ll likely respond ‘OK, sure, what kind of corporate video?’ There are lists of subgenres as long as your arm: internal comms, brand outreach, product demo, employer brand, onboarding, explainer, webinar, CSR, case studies, training, DEI. We could go on, but you’ll stop reading!
One thing that all types of company video strive to be is authentic, and authenticity lies in real humans. This may well be you! Whether you’re willing and eager or have been reluctantly volunteered, we promise you that you’re more appealing to a corporate video audience than any polished actor. Except maybe David Tennant, but everyone knows he doesn’t work for your firm!
It’s going to take more than these basic words of encouragement to settle the nerves though, isn’t it! As corporate video specialists, we’ve helped people just like you through stomach churning nerves, mind blanks, and general anxiety. Remember that authenticity trumps sheen for on screen engagement, so let us help you to feel more confident, and prepare for your moment in front of the camera.
The authenticity effect
People are an organisation’s greatest asset when we communicate values based information. Highlighting real individuals in videos is one of the most effective ways to build trust, relatability, and an emotional connection.
Transparent internal communications
When employees are the voice behind company updates, it fosters trust within teams. Videos featuring real team members discussing their roles or successes have a more relatable human touch that written memos or announcements often lack.
Strengthened employer brand
Nothing sells a company culture like the people who live it every day. By showcasing real employees in videos, potential new hires and external audiences respond in kind. These stories genuinely improve the way that an organisation is perceived by those coming in.
Emotional connection
People on average retain 95% of video messages, compared to just 10% of text based content. When employees share authentic stories, they create an emotional link that resonates with viewers, whether they are customers, clients, or partners.
We hope all that doesn’t layer on too much pressure!
Navigating the challenges of being filmed
Maybe you feel completely at home in front of the camera – if that’s the case you probably stopped reading a while ago. For lots of people, the idea of appearing in a company video can feel intimidating. Not only is there the pressure of representing your organisation, there might be personal insecurities to overcome plus the knowledge that the video is there forever! You might feel one or all of these things:
- Nervousness and camera anxiety: Standing in front of a camera can bring on waves of self doubt. This is natural but it manifests in awkwardness and hesitations.
- Uncertainty about what to say: Not knowing how to answer questions or stumbling over words can create further anxiety which increases with the number of takes.
- Fear of perception: Many worry about how colleagues or external viewers will perceive them, which adds pressure to somehow appear flawless.
- Lack of preparation: Without clear guidance or preparation, the risk of appearing unnatural or stiff increases. Winging it doesn’t translate into authenticity!
How to prep like a pro
Good preparation helps reduce nervousness and delivers authentic yet polished results. It’s amazing how dedicating that time beforehand can quell the butterflies. Here’s how to prepare effectively for a corporate video shoot:
1. Understand the Purpose of the Video
Before stepping in front of the camera, be clear about the message you’re delivering and the video’s objective. Is it internal comms or promotional? Chat to the team behind the concept to be clear. Understanding the bigger picture helps frame how you speak.
2. Define key points, but avoid script overload
Instead of memorising scripts, focus on key talking points. Jot down 3-4 bullet points that you want to communicate, and adapt them naturally during the recording. This keeps your delivery fluid and engaging.
3. Choose the right wardrobe
Wear clothes that are comfortable but professional. Avoid overly busy patterns or bright colours, as these can be distracting on screen. Opt for neutral tones and solid colours that align with your company brand. But most importantly, wear something that makes you feel good!
4. Practice isn’t just for amateurs
Rehearse in front of a mirror or record yourself using your phone. This will help you get used to hearing your own voice and seeing how you look on screen, building familiarity. Think of it as a warm-up exercise!
5. Collaborate with the production team
At Ally & Mo Media, we encourage team collaboration to ensure that everyone feels comfortable. Feel free to ask questions or express concerns before filming begins. Good direction can work wonders to calm nerves and ensure clarity.
6. Engage with the camera like it’s a person
Imagine you’re speaking to your best friend, not staring at intimidating recording equipment. Keeping eye contact with the camera and talking with a smile adds a layer of authenticity.
How your production team can help
Of course, it shouldn’t all be on your shoulders. At the heart of a successful corporate video is the team behind the camera and their ability to make individuals feel comfortable and confident. This is where expert, empathetic video production shines, and it’s something we’re extremely proud of at Ally & Mo.
- Empathy first: We understand the nerves that come with being in front of a camera. With kindness and professionalism, we guide participants to relax and be themselves, ensure they feel supported, and work around their natural rhythm.
- Masterful storytelling: Natural, conversational tones resonate far better than anything scripted to perfection. Our team specialises in crafting compelling narratives that align with your goals, ensuring your company is represented authentically.
- Seamless production: From preproduction planning to postproduction edits, we manage every detail so you can focus on being yourself.
Corporate videos that are just right
Your company’s greatest stories are waiting to be told, and who better to tell them than real people like you? With the right preparation and expert guidance, even the most camera-shy participants can shine. So let us help you!
Whether you’re filming for internal communications, marketing, or employer branding, Ally & Mo Media combines professionalism with a personal touch to deliver videos that connect and inspire. Let’s talk about making your company video unintimidating to create and spectacular to watch!