Your people are your superpower: Why it’s important to tell the REAL stories about your business

Do you know what you have that your competition definitely doesn’t have? It’s the individuals who work for you. Look at it this way: these people have chosen your organisation, they have experience in your working culture, they understand your mission, and are part of your framework. They’re your team and no one can talk about your business more authentically than they can. Internal communications is all about these individuals. Its purpose is to continually improve their experience, and to harness that experience to engage others (whether that’s potential employees or potential business). 

Understanding internal comms strategies

Internal communication is more than sending out company updates or relaying corporate announcements. It’s about fostering a sense of inclusion, connection, and motivation among teams and across the wider organisation. And, as reported in Forbes, it’s crucial to prevent employee burnout. It’s the nervous system that allows teams to understand what other teams are doing, how different projects fit together, and grow from successes and challenges. Done right, your internal comms strategy enables individuals to work collaboratively towards shared goals – ie the success of the business. 

Who needs an internal comms strategy? While for larger organisations internal comms often come with the territory, any size of organisation can benefit from well thought out internal comms. Most businesses will recognise the impact of these benefits:

• Boost engagement: Engaged employees are more productive and less likely to either resign or ‘quiet quit’ (the act of doing the bare minimum in a role).
• Improve team connectivity: Strong communication helps employees understand their role in the bigger picture, even in remote or hybrid working settings. 
• Strengthen employer brand: Positive internal communications reflect outwardly, making your organisation a more attractive place to work for top talent. 

Clearly, there are many threads to a cohesive internal comms strategy, including in person events, 1-2-1s, and written communication. But the most collaborative and diverse arm of internal comms has to be storytelling, specifically through video. 

Why stories? 

Storytelling fosters emotional connections, makes complex ideas simpler to understand, and enhances retention. This applies just as much to workplace communications as social. One of the most effective mediums for storytelling in business is video. People retain 95% of a message when it’s delivered by video, compared to just 10% through text alone. It quickly and authentically conveys emotion and builds trust. The direct connection that’s established leaves less room for nuance and misunderstanding, so any number of tones and styles can be accurately conveyed.  

Where real people come in 

Even the most talented actors can’t replicate the feeling of authenticity that real conversations and stories hold. By creating internal comms videos using your real people and their real experiences, your brand automatically resonates and builds integrity. 

• Genuine connections – Audiences are drawn to authenticity. Seeing and hearing real employees speak about their daily experiences and achievements fosters a sense of transparency and relatability.

• Brand integrity – A brand is as strong as the trust it builds. Using real employees in your videos speaks volumes about your confidence in your team and your commitment to celebrating them. 

• Maximum impact – Whether it’s the struggles they overcame, the support they received, or the milestones they achieved, honest stories leave a lasting impression on an audience.

What stories?

Feeling at a loss about which stories to tell? We often overthink what constitutes a story and try to create something that’s more complex than it really needs to be. Because there are stories all around us all the time. It’s the very basis of human communication. Your teams will tell stories every day without realising it. They tell stories to each other when they update on the status of a particular client. They tell stories (good and bad!) to their partners or families when they get home and share their day. It’s these everyday stories which can be distilled into engaging and constructive internal communications. Try some of these formats: 

1. Interview-based videos

Feature employees sharing their thoughts about their roles, the company’s values, or a project they’re proud of. Interviews feel conversational and offer unique, personal insights.

2. Success stories and achievements

Highlight the accomplishments of your team members. Whether it’s their growth within the company or a remarkable project, these stories inspire and motivate peers.

3. Behind-the-scenes footage

Give employees a chance to showcase what goes on behind closed doors. From brainstorming sessions to lunch breaks, these lighter moments make your company culture relatable.

4. Peer-to-peer storytelling

Encourage employees to tell stories about one another. A colleague speaking highly of another colleague’s work can feel more heartfelt and genuine.

5. Employee spotlights

Create short “day-in-the-life” videos to follow an employee through their typical day. These are great for showcasing various roles within the company.

To maximise the effect and accessibility of your videos, remember to add captions and keep the length concise. While authenticity is crucial, so is professionalism. 

The professional touch

Telling your employees’ authentic stories shouldn’t mean compromising on quality. Working with a professional video production company ensures that your message is delivered effectively and showcases your organisation at its best. At Ally & Mo Media, we specialise in creating seamless, professional internal comms videos without compromising authenticity. 

• Polished presentation: Consistently high quality sound, lighting, and framing signal professionalism, which helps reinforce trust and credibility. 
• Creative expertise: Stories work best when they’re honed. Experienced eyes help to craft your narrative, optimising engagement and ensuring the core message isn’t lost. 
• Direction: By making the staff in front of the camera feel comfortable, professional crew will bring the best out of them, avoiding any feeling of awkwardness that translates to screen. 
• Efficiency and consistency: With tight project planning, professionals know how to streamline the production process and deliver consistent results across multiple projects. 

Your employees are your greatest story. By highlighting their voices, you not only engage your team but strengthen your organisation’s culture, connection, and brand. At Ally & Mo Media, we have years of experience in crafting compelling narrative driven videos. We know how to work with real people, making them comfortable and engaging on screen. In a world where authenticity is so prized but hard to pin down, we strive to help you to achieve it. Contact us today to get your stories heard.