Case Study/Testimonial Video Costs

Friday December 4, 2020

Well-produced case studies or testimonials can be a powerful way of building trust in potential buyers. They can see how other people in the same position as them have benefited from using your product or service. They must be authentic and ideally unscripted – although a little guidance on key messages never did any harm!

But how much do case studies and testimonials cost?

In all honesty, every project has a different fee attached as no two briefs are the same. Case studies and testimonials are certainly towards the lower end of the price scale though as they do not generally take too long to film, unless multiple interviews are required.

Please get in touch with us to discuss your requirements and get a tailored quote.

Here are some indicative price ranges for three different options.

Basic (£2k – £3k)

Would include some of the following:

  • 30 – 120 seconds
  • Based around interview/s cut together with illustrative supplementary footage/’B Roll’
  • 1 interviewee
  • 1-2 cameras + operators
  • 1/2 day filming.
  • Music license.
  • Up to 2 rounds of amendments
  • Subtitles in original language
  • 1-2 cut-down versions
  • Budget options for stock footage if needed.
  • Animated logo and name credit ‘lower third’ graphics but no other animation or graphics.

Standard (£3k – £5k)

Would include some of the following:

As per Basic plus

  • 60 – 180 seconds
  • Still driven by interview/s cut together with illustrative supplementary footage/’B Roll’
  • 1-3 interviewees
  • 2-3 cameras + operators/assistants.
  • Gimbals, motorised camera sliders etc. to give more variety to material.
  • More experienced editors.
  • Hair and make-up
  • Autocue
  • 1-2 days filming
  • 1-2 locations
  • 2-3 cut-down versions
  • Music licensing for all versions.
  • Higher quality/choice stock footage if required.
  • Translations into other languages and subtitles in those languages.
  • Scope for slightly more use of simple 2D graphics and animation.
  • Basic colour grading
  • Basic audio mixing

Premium (£5k – £15k+)

Would include some of the following:

As per Standard plus

  • 60+ seconds
  • Larger crew – camera operators, sound technician, lighting technician, runner etc.
  • Drone filming/aerials
  • Higher standard cameras and lenses – more cinematic feel to the footage filmed.
  • More complex camera rigs, tracks etc.
  • Multiple filming days
  • Multiple locations
  • Potentially international travel
  • Studio/location hire if needed.
  • Additional animation if needed
  • More complex colour grading
  • More complex audio mixing

What increases the cost of case study or testimonial videos?

  • Multiple cameras
  • Studio/location hire
  • Additional kit hire – lighting, tracks, jib etc.
  • Specific camera rigs – e.g. filming of vehicles.
  • Specific niche experience needed for crew – experience TV commercial directors etc.
  • Multiple filming days
  • Additional travel time
  • Setting up of multiple interviews in different locations
  • Drone filming – we only use experienced drone cameramen, not simply drone operators.
  • Additional crew – the more people there are, the quicker it can be to set up. This is useful if – for example – you are filming at an expensive location with limited time there.
  • Set design and props
  • Using commercial music tracks.
  • Having to work around restricted access at a location.
  • More complex animation, graphics or 3D motion graphics.
  • Uncertain brief
  • More amendments.
  • More actors or models.
  • Different clothing options for actors/models.
  • Need to record voiceover in a studio after recording.
  • Use of commercial music tracks.

What decreases the cost of case study or testimonial videos?

  • Single filming location
  • Single interview
  • Producing multiple case studies will bring the cost per film down significantly, especially if all can be filmed at the same location.
  • No fee locations
  • Unrestricted location access.
  • No animation
  • Very specific brief
  • Less amendments.
  • The more case study or testimonial videos you commission, the cheaper the cost per film is likely to be.

Here are some examples of Case Study videos we have produced: