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The most compelling corporate stories aren’t born in the editing suite – they’re shaped in the brief.
At Ally & Mo Media, we’ve seen how a well-structured brief transforms good videos into exceptional ones that authentically capture your people’s voices and drive meaningful business outcomes.
Why Briefing Matters
Think of a brief as the blueprint for your story’s success. It’s not just about listing what you want; it’s about understanding why you want it and how it will serve your audience. A proper brief ensures everyone – from your stakeholders to the production team – shares the same vision and understands how to achieve it.
The Hidden Benefits of Thorough Briefing
- Your team saves valuable time and resources by avoiding mid-project changes
- You get more accurate quotes and realistic timelines from your production company
- Your people feel more confident on camera because messaging is clear from the start
- Creative solutions better align with your objectives because everyone understands the goal
- The final product more effectively serves its intended purpose
Common Pitfalls to Avoid
The biggest briefing mistakes we see aren’t about what’s included – they’re about what’s left out. Often, companies focus solely on the practical elements (duration, format, deadline) while overlooking crucial strategic elements like:
- Who needs to connect with this content and why?
- What do you want viewers to think, feel, and do?
- How does this fit into your broader communication strategy?
- What makes your story unique and authentic?
Key Elements of an Effective Brief
- Project Context
Understanding your organisation’s background, challenges, and objectives helps create content that truly serves your needs. For instance, when working with one client recently, knowing their role in representing 1,400+ organisations across multiple sectors shaped how we approached their story. - Clear Objectives
What does success look like? Whether it’s increasing employee engagement, driving sales conversions, or strengthening your employer brand, specific goals help shape every aspect of the production. - Audience Insight
Who will watch your video, and what matters to them? The more specific you are, the better we can craft content that resonates. This goes beyond basic demographics to understanding their motivations and concerns - Key Messages
What are the essential points your video needs to convey? These should align with your objectives while remaining authentic to your people’s voices.
Getting Started
Remember, a brief isn’t just a document – it’s the start of a conversation that will help bring your story to life in the most authentic and effective way possible.
If you’re ready to start your next video project, get in touch – we’ll guide you through the briefing process and help unlock the power of your people’s stories.