Why using video is essential for marketing your organisation

There’s no question that video is playing an increasingly important role in marketing. In fact, corporate video production budgets are expected to grow by nearly 30% over the next two years. But why is video so essential for marketing your organisation?

For one, video is highly engaging. It’s estimated that people spend 100 minutes a day watching online video, and that number is only going to increase. What’s more, video is also incredibly versatile. It can be used for everything from awareness-building and lead generation to product demonstrations and customer testimonials.

Video can also help you achieve a variety of marketing goals. For example, if you’re looking to build brand awareness, video is an excellent platform for telling your story and reaching a wide audience. If you’re trying to generate leads, video can be used to create high-quality content that will capture someone’s attention and prompt them to take action. And if you’re looking to drive sales, video can be used to showcase your products or services in a way that is both informative and persuasive.

No matter what your marketing goals are, video can help you achieve them. So, if you’re not using video as part of your marketing strategy, now is the time.