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In recent years, video has become an increasingly important tool for corporate internal communication. As the cost of video production has gone down and the quality of video cameras has gone up, more and more businesses have begun to use video to share information internally. There are several reasons for this trend.
First, video is an incredibly versatile medium. It can be used for everything from announcements and company updates to training and onboarding new employees.
Second, video can be environmentally-friendly. If you have a message you need to get out and want it delivered by a specific executive, why have them travel to different office locations if it can be done effectively through video?
Finally, video is highly engaging. In a world where we are constantly bombarded with marketing messages, a well-produced video can capture attention and deliver a strong message that resonates with viewers. For all these reasons, video is becoming a powerful internal communication tool.
Read more: Why Video is the Champion of Internal Comms, Professional Internal Comms Video Production For Businesses